FULLERTON, CA. – Yokohama Tire Corporation-sponsored off-road racer and Trophy Truck veteran Cameron Steele, along with his Desert Assassins teammates, are gearing up for the 26th Annual MasterCraft Safety Tecate SCORE San Felipe 250, March 10, in San Felipe, Mexico. Steele will be racing down Mexico’s beautiful Baja, California peninsula in his 800-horsepower truck mounted [...]

Italian tyre firm Pirelli, the official tyre supplier to Formula One, will make use of a 2010 Renault R30 for testing purposes this year, with the test driver still to be appointed. A test driver should be appointed later this month.The 2010 Renault will be adapted to simulate the latest technical and aerodynamic regulations, as [...]

Having helped to set the fastest-ever lap of Albert Park during qualifying last year, Pirelli has a tough act to follow in 2012. But in its second season of Formula One, the Italian firm has placed the emphasis even more firmly on race strategy by reducing the performance gap between the compounds and extending the [...]

The Nokian tyre is the winner of the summer tyre test 2012 in the German car magazine “Auto Bild”, scoring the top rating of “exemplary”. The Nokian tyre is also the test winner in the German car magazine “Auto Zeitung”, scoring “highly recommended”, and is rated as “very good” in the German Volkswagen and Audi [...]

Fullerton, CA –Yokohama Tire Corporation has pushed the envelope of its breakthrough orange oil technology once again with the introduction of the AVID® Ascend™. The tire is the first to collectively achieve – without compromise – exceptional all-season performance, remarkable treadlife and excellent fuel efficiency. It goes on sale March 1 in 45 sizes. The [...]

Hanover – AutoBild has published the first phase of its 2012 summer tire test (issue 8/2012), which focused on the braking performance of 50 tire models on dry and wet roads. With a braking distance of just 36.8 meters on dry roads and 43.7 meters on wet roads from a speed of 100 km/h right [...]

Fullertom, CA – Yokohama Tire Corporation set a new standard for premium all-season tires with its AVID ENVigor®. Now, the benchmark tire, which has been dubbed the “best Grand Performance Tire”, comes with Yokohama’s unique runflat technology. The AVID ENVigor® ZPS® (Zero Pressure System) goes on sale February 1 and will come in five sizes. [...]

Maxxis has added another prominent team to its sponsorship programme.The company will be an Official Partner of the New York Knicks basketball team for the 2011-12 season’s remaining games.With its global headquarters in Taiwan, Maxxis’ sponsorship of the Knicks is especially fitting given the success of rising star Jeremy Lin. Lin, whose parents are from [...]

Findlay, Ohio – COOPER TIRE & RUBBER COMPANY (NYSE: CTB) announced that the Cooper Zeon RS3-A has been selected as a Best Buy by Consumers Digest. According to the publication, a Consumers Digest Best Buy is defined as a product that delivers exceptional value for a given amount of money and is awarded to fewer [...]

The new Nokian Rotiiva AT (All Terrain) summer tyre for SUVs grips effectively both on and off the road. This sturdy, special tyre guarantees optimal performance without compromising safety or driving comfort. Retail sales of this robust and versatile new product have now begun on Nokian Tyres’ core markets in Europe. Nokian Rotiiva AT is [...]